Marina Nedeljković, Jovana Čikić

DOI Number
First page
Last page


The paper examines the recently recognized form of entrepreneurship – lifestyle entrepreneurship – in the specific context of (post)transitional society. The key question is: are there any specific characteristics of lifestyle entrepreneurship and lifestyle entrepreneurs (e.g. personal characteristics, business traits, motivation, business plans and strategies, etc.) due to the specific economic and social settings. The exploratory study covers six lifestyle entrepreneurs. Data were collected in in-depth interviews. Results proven that (post)transitional lifestyle entrepreneurship and entrepreneurs are specific, especially regarding their motivation and work-private life balance. (Post)transitional lifestyle entrepreneurship includes basic features of profit-orientated entrepreneurship as an element of survival strategy.  


lifestyle entrepreneurship, qualitative research, (post)transitional society, Serbia

Full Text:



Allardyce, S. (2015). A Continuum Approach to Lifestyle Entrepreneurship.Available on:

Andersson Cederholm, E. & Hultman, J. (2010). The Value of Intimacy – Negotiating Commercial Relationships in Lifestyle Entrepreneurship. Scandinavian Journal of Hospitality and Tourism, 10(1): 16-32.

Ateljevic, I., Doorne, S. (2000). Staying Within the Fence: Lifestyle Entrepreneurship in Tourism. Journal of Sustainable Tourism, 8(5): 378-392.

Avlijaš, S. (2017). Žene i rad: ka političkoj ekonomiji tranzicije [Women and work. Towards political economy of transition]. Beograd: Akademska knjiga.

Babbie, E. (2011). The Basics of Social Research.Wadsworth: Cengage Learning.

Babović, M. (2012). Polazna studija o preduzetništvu žena u Srbiji [Baseline study on female entrepreneurship in Serbia]. Beograd: UN Women.

Bolčić, S. (2003). Svet rada u transformaciji [World of labour in transformation]. Beograd: Plato.

Bredvold, R., Skålén, P. (2016). Lifestyle entrepreneurs and their identity construction: A study of the tourism industry. Tourism Management, 56: 96-105.

Buttner, H. & Moore, P. (1997). Women Entrepreneurs: Moving Beyond the Glass Ceiling. Thousand Oaks, CA: SAGE Publications.

CEVES. Preduzetništvo u Srbiji – nužda ili prilika [Entrepreneurship in Serbia – necessity or opportunity]. (2014).

Claire, L. (2012). Re-storying the Entrepreneurial Ideal: Lifestyle entrepreneurs as Hero. Tamara – Journal for Critical Organization Inquiry, 10(1): 31-39.

Čikić, J., Jovanović, T., Nedeljković, M. (2018). Business and/or pleasure - Gender (In)equalities in rural tourism in Vojvodina. Journal of Agricultural Science and Technology, 20(7): 1341-1352.

Daglish, C. (2008). Training for lifestyle entrepreneurs. International journal of lifelong education, 29(6): 693-703.

Deal, J., Altman, D., Rogelberg, S. (2010). Millennials at work: What we know and what we need to do (if anything). Journal of Business and Psychology, 25(2): 191–199.

Eikhof, D., Haunschild, A. (2006). Lifestyle Meets Market: Bohemian Entrepreneurs in Creative Industries. Creativity and Innovation Management, 15(3): 234-241.

Guercini, S., Cova, B. (2018). Unconventional entrepreneurship. Journal of Business Research, 92: 385-391.

Kowske, B., Rasch, R., Wiley, J. (2010). Millennials’ (lack of) attitude problem: An empirical examination of generational effects on work attitudes. Journal of Business and Psychology, 25(2): 265–279.

Lazić, M. (2012). Becoming European: Hard Lessons from Serbia. The Topola Rural Development Program. In: M. Kovacs & V. Zentai (eds). Capitalism from Outside?: Economic Cultures in Eastern Europe after 1989 (pp. 183-200). Budapest-New York:Central European University Press.

Mailfert, K. (2007). New farmers and networks: how beginning farmers build social connections in France. Journal of Economic and Social Geography, 98(1): 21-31.

Marcketti, S., Niehm, L., Fuloria, R. (2006). An Exploratory Study of Lifestyle Entrepreneurship and Its Relationship to Life Quality. Family and Consumer Science Research Journal, 34(3): 241-259.

Mojić, D. (2012). Obrazovani i nezaposleni: oblikovanje radnih biografija mladih [Educated and unemployed: shaping the work biographies of youth]. U S. Tomanović, D. Stanojević, I. Jarić, D. Mojić, S. Dragišić Labaš & M. Ljubičić (ur.). Mladi – naša sadašnjost: istraživanje socijalnih biografija mladih u Srbiji [Youth – our present: research of social biographies of Serbian youth] (str. 111-126). Beograd: Čigoja – Institut za sociološka istraživanja.

Nedeljković, M., Čikić, J. (2019). Lifestyle entrepreneurship as a sociological concept. Kultura polisa, 41(39): 539-551. (in Serbian)

Ostojić, I. & Petrović, P. (2018). Preduzetništvo u Srbiji [Entrepreneurship in Serbia]. U V. Vukotić, D. Šuković, M. Rašević, Z. Lutovac & V. Goati (ur.), Preduzetištvo vs. rentijerstvo [Entrepreneruship vs. renting] (str. 262-269). Beograd: Institut za društvene neuka – Centar za ekonomska istraživanja.

Peters, M., Frehse, J., Buhalis, D. (2009). The importance of lifestyle entrepreneurship: A conceptual study of the tourism industry. PASOS - Revista de Turismo y Patrimonio Cultural, 7(3): 393-405.

Presenza, A., Yucelen, M., Camillo, A. (2015). Passion before profit in hospitality ventures.Some thoughts on Lifestyle Entrepreneurs and Albergo Diffuso. Sinergie - Italian journal of management, 34(99): 221-239.

Републички завод за статистику. Анкета о радној снази. (2003-2018).

Skokic, V., Morrison, A. (2011). Conceptions of Tourism Lifestyle Entrepreneurship: Transition Economy Context. Tourism Planning and Development, 8(2): 157-169.

Smith, T., Nichols, T. (2015). Understanding the Millennial Generation. Journal of Business Diversity, 15(1): 39-47.

Стратегија за подршку развоју малих и средњих предузећа, предузетништва и конкуретности за период од 2015. до 2020. године [Strategy for supporting SMEs, entrepreneurship and competitiveness for the period 2015-2020]. Службени гласник РС 35/2015, Београд.

Tomanović, S., & Stanojević, D. (2015). Young people in Serbia 2015. - Situation, perceptions, beliefs and aspirations. Belgrade: Friedrich Ebert Stiftung – SeConS.

Vorley, T., Rodgers, P. (2012). Home is where the business is: Incidents in everyday life and the formation of home-based businesses. International Small Business Journal: Researching Entrepreneurship, 32 (4): 428–448.

Welsh, H. (2011). The Twelve Tribes of Entrepreneurship. In W. Gasparski, L. Ryan & S. Kwiatkowski (eds.). Entrepreneurship: Values and Responsibility (pp. 37-62). New Brunswick - London: Transaction Publishers.



  • There are currently no refbacks.

© University of Niš, Serbia
Creative Commons licence CC BY-NC-ND
Print ISSN: 0353-7919
Online ISSN: 1820-7804