Snežana Videnović, Aida Hanić, Azra Sućeska

DOI Number
First page
Last page


The subject of this paper is the impact of the COVID-19 crisis on ethically relevant values and attitudes in Serbia after the end of the state of emergency in March 2020. The paper emphasizes the examination of attitudes about the following issues: a) one's own life and other people, b) economy and existence and c) nature and health in the case of Serbia. These three elements were analyzed for the reason that Serbia is a country whose population inherits cultural patterns that follow the tradition of social responsibility and solidarity and where the value of collectivism had a significant influence.  

In a sample of 1,579 respondents, surveyed via social networks after the end of the state of emergency in Serbia, the results showed that the crisis caused by the COVID-19 pandemic affected the review and change of attitudes and values of every individual and society in general in Serbia, i.e. the value of human life and health, solidarity and the human natural environment, which is the foundation of ethical thinking and behavior.


COVID-19, ethics, values, behavior, Serbia

Full Text:



Aknin, L., Hamlin, J.K., Dunn, E. (2012). Giving Leads to Happiness in Young Children. LoS ONE, Vol. 7, No. 6, pp. 1-.4.

Baldwin, R., di Mauro, B.W. (2020). Mitigating the COVID Economic Crisis: Act Fast and Do Whatever It Takes. Centre for Economic Policy Research: London

Balkans in Europe Policy Advisory Group. (2020). The Western Balkans in Times of the Global Pandemic. EU

Bangate, J.M., Dugdale, J., Adam, J.A., Beck, E. (2017). A Review on the Influence of Social Attachment on Human Mobility During Crises. iPe Paper – T2-Analytical Modelling and SimulationProceedings of the 14th ISCRAM Conference, pp. 1-17.

Barro, R., Ursua, J., Weng, J. (2020). The coronavirus and the great influenza pandemic: Lessons from the “Spanish flu” for the coronavirus’s potential effects on mortality and economic activity. NBER WORKING PAPER SERIES, Working Paper 26866, pp. 1-26.

Baumgarten, B. (2017). The Economic Crisis and the Development of Alternative Projects in Portugal. The Open Journal of Sociopolitical Studies, Vol. 10, No. 1, pp. 169-192.

Bonczek, R.H., Holsapple, Whinston, A.B. (1980). Developments in Decision Support Systems. Advances in Computers, Vol. 23, pp. 141-175.

Centre for International Public Policy. (2020). Stavovi građana o epidemiji virusa korona (covid-19). Beograd

Cialdini, R.B., Brown, S.L., Lewis, B.P., Luce, C., Neuberg, S.L. (1997).

Claessens, S., Ayhan Kose. M. (2013). Financial Crises: Explanations, Types, and Implications. IMF Working Paper, pp. 1-65.

Dana, J., Weber, R.A., Kuang, J.X. (2007). Exploiting moral wiggle room: experiments demonstrating an illusory preference for fairness. Economic Theory, Vol. 33, pp. 67–80.

Del Valle, S.Y., Mniszewski, S.M., Hyman, J.M. (2012). Modeling the Impact of Behavior Changes on the Spread of Pandemic Influenza. In: Manfredi P., D'Onofrio A. (eds). Modeling the Interplay Between Human Behavior and the Spread of Infectious Diseases. Springer, New York, NY

Dolan, S. L., Garcia, S., Richley, B. (2006). Managing by values: A corporate guide to living, being alive, and making a living in the 21st century. Basingstoke: Palgrave Macmillan.

Emmons, R.A., McCullough, M.E. (2003). Counting Blessings Versus Burdens: An Experimental Investigation of Gratitude and Subjective Well-Being in Daily Life. Journal of Personality and Social Psychology, Vol. 84, No. 2, pp. 377–389.

Ferguson N. (2007). Capturing human behavior. Nature, Vol. 446, p. 733.

Gans, J. S. (2020). Economics in the Age of COVID-19. MIT Press

Global Preparedness Monitoring Board. (2019). A World at risk. World Health Organization.

Golubović, Z., Kuzmanović, B., Vasović, M. (1995). Društveni karakter i društvene promene u svetlu nacionalnih sukoba. Beograd: Institut za filozofiju i društvenu teoriju "Filip Višnjić“.

Gourinchas, P-O. (2020). Flatten the Curve of Infection and the Curve of Recession at the Same Time In Baldwin and di Mauro (eds) Mitigating the COVID Economic Crisis: Act Fast and Do Whatever It Takes. Centre for Economic Policy Research: London.

Hanić, A. (2017a). Menadžment ljudskih resursa. Institut ekonomskih nauka: Beograd

Hanić, A. (2020). Crni labud u svetskoj ekonomiji. U Mitić, P., Marjanović, D. (2020). Black Swan in the World Economy. Institut ekonomskih nauka: Beograd

He, H., Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of business research, Published online 2020 May, pp. 124-131.

Huremović, D. (2019). Brief History of Pandemics (Pandemics Throughout History). In: Huremović D. (eds). Psychiatry of Pandemics. Springer, Cham

Lafollette, H. (2007).The Practice of Ethics. Malden, ME: Blackwell Publishing

Marinković, V., Marinković, D., Stefanović, N. (2013). Etika kao društvena praksa. Visoka strukovna škola za preduzetništvo: Beograd.

Mele, D., ArgandoNa, a., Sanchez-Runde, C. (2011). Facing the Crisis: Toward a New Humanistic Synthesis for Business. Journal of Business Ethics, Vol. 99, No. 1, pp. 1-4.

Metcalfe, J., Riedlinger, M., Bauer M.B. et al., (2020). The COVID-19 mirror: Reflecting science-society relationships across 11 countries. Journal of Science Communication, Vol 19, Special issue, pp. 1-23.

Mićić, V. (2011). Uzroci i način rešavanja ekonomske krize u Srbiji. Škola biznisa, Vol. 3, pp. 11-23.

Narasimhan, V., Brown, H., Pablos-Mendez, A., Adams, O., Chen, L. (2004). Responding to the global human resources crisis. The Lancet, Vol. 363, pp. 1469–1472.

Petrović-Ranđelović, M., Miletić, D. (2016). Brain drain as a limiting factor for economic development of Serbia, XV Scientific Conference „Institutional Changes as a Determinants of Economic Development of the Republic of Serbia“, Faculty of Economics, Kragujevac, pp. 111-128

Plapp, T., Werner, U. (2006). Understanding risk perception from natural hazards: examples from Germany. In Amman, Dannenmann &Vulliet (eds) ISK 21 – Coping with Risks due to Natural Hazards in the 21st Century. Taylor & Francis Group: London.

Post, S.G. (2005). Altruism, happiness, and health: It’s good to be good. International Journal of Behavioral Medicine, Vol. 12, pp. 66–77.

Provitolo, D., Dubos-Paillard, E., and Muller, J-P. (2011). Emergent human behavior during a disaster: thematic versus complex systems approaches. Proceedings of EPNACS, pp. 47-57.

Rego, S., Palacios, M. (2016). Ethics, global health and Zika virus infection: a view from Brazil. Rev. Bioét, Vol. 24, No. 3, pp. 430-434.

Robert, B., Lajtha, C. (2002). A new approach to crisis management. Journal of contingencies and crisis management, Vol. 10, No. 4, pp. 181-191.

Rugina, A.N. (1984). The Problems of Values and Value‐Judgements in Science and a Positive Solution: Max Weber and Ludwig Wittgenstein Revisited. International Journal of Sociology and Social Policy, Vol. 4, No. 3, pp. 1-55.

Siegrist, M., Zingg, A. (2014). The role of public trust during pandemics: Implications for crisis communication. European Psychologist, Vol. 19, No. 1, pp. 23–32.

Sim, K., Chua, H.C., Vieta, E., Fernandez, G. (2020). The anatomy of panic buying related to the current COVID-19 pandemic. Psychiatry research, doi: 10.1016/j.psychres.2020.113015

Smith, W.G. (2008). Does Gender Influence Online Survey Participation? A Record-Linkage Analysis of University Faculty Online Survey Response Behavior. Avaliable at:

Sjoberg, L. (2000). The Methodology of Risk Perception Research. Quality and Quantity, Vol. 34, No. 4, pp. 407-418

Sotiropoulos, D.A., and Bourikos, D. (2014). Economic Crisis, Social Solidarity and the Voluntary Sector in Greece. Journal of Power, Politics & Governance, Vol. 2, No. 2, pp. 33-53.

Sućeska, A. (2019). Poslovna etika. Institut ekonomskih nauka: Beograd.

Taylor, S. (2019). The Psychology of Pandemics: Preparing for the Next Global Outbreak of Infectious Disease. Cambridge: Cambridge Scholars Publishing.

UN. (2020). Shared responsibility, global solidarity: Responding to the socio-economic impacts of COVID-19. New York.

Van Bavel, J.J., Baicker, K., Boggio, P.S. et al. (2020). Using social and behavioral science to support COVID-19 pandemic response. Nature Human Behavior, Vol. 4, pp. 460–471.

Videnović, S. (2014). Koučing. Zadužbina Andrejević: Beograd.

Wang, C., Pan, R., Wan, X., Tan, Y., Xu, L., Ho, C. S., et al. (2020). Immediate psychological responses and associated factors during the initial stage of the 2019 coronavirus disease (COVID-19) epidemic among the general population in China. International Journal of Environmental Research and Public Health, Vol. 17, No. 5, pp. 1-25.

WHO (2005). Outbreak Communication Guidelines. Geneva.

Witte, K., Allen, M. (2000). A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns. Health Education & Behavior, Vol. 27, No. 5, pp. 591-615.

Zubović, J., Domazet, I. (2010). Tranzicija i zaposleni u Srbiji In: Kraj privatizacije, posledice po ekonomski razvoj i nezaposlenost u Srbiji. Institut ekonomskih nauka; Beogradska bankarska akademija; Savez samostalnih sindikata Srbije, Beograd, pp. 165-178.

Thorlindsson, T., Vilhjalmsson, R. (2003). Science, Knowledge and Society. Acta Sociologica, Vol 46, No. 2, pp. 99–105.

Web site



  • There are currently no refbacks.

© University of Niš, Serbia
Creative Commons licence CC BY-NC-ND
Print ISSN: 0353-7919
Online ISSN: 1820-7804