LOCATION ATTRACTIVENESS FOR INVESTMENTS AS A COMPETITIVENESS FACTOR IN TOURISM

Gordana Dobrivojević, Danijel Pavlović, Jovan Popesku

DOI Number
10.22190/TEME1703655D
First page
655
Last page
671

Abstract


In this paper IPA (importance–performance analysis) is used to assess location attractiveness for investments as a competitiveness factor in Serbian tourism. Based on the theory of Dunning’s eclectic paradigm, regarding locational advantages as a factor for investments, twelve key indicators were selected for assessment by stakeholders in the private and public sectors. The conclusion derived from the analysis implies that Serbia is under performing in relation to the importance of the selected indicators. The largest proportion of indicators is classified as the ‘concentrate here’ strategy type in the IPA matrix. The conclusions regarding the importance and performance of indicators allocated to other quadrants (especially ‘low priority’ and ‘possible overkill’) are also significant. This paper establishes the bases for analysis that can help both the public and the private sector to develop strategies for the development of tourism and the competitiveness of Serbia as a tourist destination, referring to investments (locational advantages) as a competitiveness factor.

Keywords

importance‒performance analysis; Serbia; destination competitiveness; location attractiveness for investments.

Full Text:

PDF

References


Alam, Q., Mian, M. E., & Smith, R. F. (2006). The impact of poor governance on foreign direct investment: The Bangladesh experience. Annual Conference of the Network of Asia-Pacific Schools and Institutes of Public Administration and Governance (NAPSIPAG) (pp. 321–345). Bejing: China National School of Administration.

Armenski, T., Marković, V., Davidović, N., & Jovanović, T. (2011). Integrated model of destination competitiveness. Geographica Panonica, 15(2), 58–69.

Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116. doi:10.1016/S0261-5177(99)00095-3

Caber, M., Albayrak, T., & Matzler, K. (2012). Classification of the destination attributes in the content of competitiveness (by revised importance–performance analysis). Journal of Vacation Marketing, 18(1), 43–56.

Christian, M., Fernandez-Stark, K., Ahmed, G., & Gereffi, G. (2011). The tourism global value chain: Economic upgrading and workforce development. In G. Gereffi, K. Fernandez-Stark, & P. Psilos, Skills for upgrading, Workforce development and global value chains in developing countries (pp. 276–280). Durham: Center on Globalization, Governance & Competitiveness, Duke University.

Cortina, J. M. (1993). What is coefficient alpha? An examination of theory and applications. Journal of Applied Psychology, 78, 98–104.doi.org/10.1037/0021-9010.78.1.98

Dunning, J. H. (2000). The eclectic paradigm as an envelope for economic and business theories of MNE activity. International Business Review, 9(2), 163–190.doi.org/10.1016/S0969-5931(99)00035-9

Dunning, J. H., & McQueen, M. (1981). The eclectic theory of international production: A case study of the international hotel industry. Managerial and Decision Economics, 2(4), 197–210.doi.org/10.1002/mde.4090020401

Dwyer, L., Armenski, T., Cvelbar, L. K., Dragićević, V., & Mihalic, T. (2015). Modified importance–performance analysis for evaluating tourism businesses strategies: Comparison of Slovenia and Serba. International Journal of Tourism Research. 18(4), 327–340. doi:10.1002/jtr.2052

Dwyer, L., Cvelbar, L. K., Edwards, D., & Mihalic, T. (2012). Fashioning a destination tourism future: The case of Slovenia. Tourism Management, 33(2), 305–316.doi.org/10.1016/j.tourman.2011.03.010

Dwyer, L., Dragićević, V., Armenski, T., Mihalič, T., & Knežević Cvelbar, L. (2014). Achieving destination competitiveness: An importance–performance analysis of Serbia. Current Issues in Tourism, (ahead-of-print), 1–28.doi.org/10.1080/13683500.2014.944487

Enright, M. J., & Newton, J. (2004). Tourism destination competitiveness: A quantitative approach. Tourism Management, 25(6), 777–788.doi.org/10.1016/j.tourman.

06.008

ESCAP, UN. (2001). Promotion of investment in tourism infrastructure. New York: UN, ESCAP.

Gomezelj, D. O., & Mihalič, T. (2008). Destination competitiveness – Applying different models, the case of Slovenia. Tourism Management, 29(2), 294–307. doi.org/10.1016/j.tourman.2007.03.009

Johnson, C., & Vanetti, M. (2005). Locational strategies of international hotel chains. Annals of Tourism Research, 32(4), 1077–1099.doi.org/10.1016/j.annals.2005.03.003

Kim, C., & Dwyer, L. (2003). Destination competitiveness and bilateral tourism flows between Australia and Korea. Journal of Tourism Studies, 14(2), 55–67.

Kim, C., & Lee, T. (2005). Exploring four dimensional sources of destination competitiveness. International Journal of Tourism Sciences, 5(30), 105–130.

Kozak, M., & Nield, K. (1998). Importance–performance analysis and cultural perspectives in Romanian Black Sea resorts. Anatolia, 9(2), 99–116.

Kumar, R. (2003). Changing role of the public sector in the promotion of foreign direct investment. Asia Pacific Development Journal, 10(2), 1–28.

Maneenetr, T., & Tran, T. H. (2014). Developing cultural tourism in border province: A case study on Bueng Kan Province, Thailand. Mediterranean Journal of Social Sciences, 5(23), 55–62.doi.org/10.5901/mjss.2014.v5n23p55

Martilla, J. A., & James, J. C. (1977). Importance–performance analysis. Journal of Marketing, 77-79.

Murdy, S., & Pike, S. (2012). Perceptions of visitor relationship marketing opportunities by destination marketers: An importance–performance analysis. Tourism Management, 33, 1281–1285.doi.org/10.1016/j.tourman.2011.11.024

Murphy, P. E. (2013). Tourism: A community approach. Abingdon, Oxon: Routledge.

Nickson, D. (2007). Human resource management for the hospitality and tourism management. Oxford: Butterworth-Heinemann, Elsevier.

Nunnally, J. C. (1978). Psychometric theory. New York: McGraw-Hill Publishing.

O’Leary, S., & Deegan, J. (2005). Ireland’s image as a tourism destination in France: Attribute importance and performance. Journal of Travel Research, 43(3), 247–256.

Oh, H. (2001). Revisiting importance–performance analysis. Tourism Management, 22(6), 617–627.

Pike, S. (2002). The use of importance–performance analysis to identify determinant short-break destination attributes in New Zealand. Pacific Tourism Review, 6(1), 23–33.

Pike, S., & Ryan, C. (2004). Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions. Journal of Travel Research, 42(4), 333–342.doi.org/10.1177/0047287504263029

Popesku, J., & Pavlović, D. (2015). Adopted integrated model of destination competitiveness. SITCON 2015 Conference, Belgrade, Belgrade: Singidunum University. doi:10.15308/sitcon-2015-9-17, 9–17

Porter, M. (1990). The competitive advantage of nations. New York: Free Press.

Ritchie, J. B., & Crouch, G. I. (2003). The competitive destination: A sustainable tourism perspective. Wallingford: CABI Publishing.

Sakolnakorn, T. P., Naipinit, A., & Kroeksakul, P. (2013). Sustainable tourism development and management in the Phuket province, Thailand. Asian Social Science, 9(7), 75–84.doi.org/10.5539/ass.v9n7p75

Schmallegger, D., & Carson, D. (2010). Whose tourism city is it? The role of government in tourism in Darwin, Northern Territory. Tourism and Hospitality Planning & Development, 7(2), 111–129.doi.org/10.1080/14790531003737144

Statistical Office of the Republic of Serbia. (2016, May 20). Retrieved from Statistical Office of the Republic of Serbia: http://webrzs.stat.gov.rs/WebSite/Public/

PageView.aspx?pKey=180

UNCTAD. (2010). The contribution of tourism to trade and development, TD/B/C.I/8, Second session. Geneve: UNCTAD.

UNWTO. (2002). General guidelines for the development of foreign direct investment indicators on the tourism sector. Madrid: World Tourism Organisation.

UNWTO. (2015). Tourism highlights 2015. Madrid: World Tourism Organization.

Vidas Bubanja, M. (1998). Metode i determinante stranih direktnih investicija.[Methods and determinants of foreign direct investments]. Beograd: Institut ekonomskih nauka, Beograd.

WEF - World Economic Forum. (2015). The travel & tourism competitiveness report 2015: Growth through shocks. Geneva: World Economic Forum. Retrieved 24 October 2015 from http://www3.weforum.org/docs/WEF_TT_Competitiveness_Report_2013.pdf

WTTC. (2015). Travel and tourism economic impact 2015, world. London: World Travel & Tourism Council.

Ziegler, J., Dearden, P., & Rollins, R. (2012). But are tourists satisfied? Importance–performance analysis of the whale shark tourism industry on Isla Holbox, Mexico. Tourism Management, 33(3), 692–701.




DOI: https://doi.org/10.22190/TEME1703655D

Refbacks

  • There are currently no refbacks.


Print ISSN: 0353-7919
Online ISSN: 1820-7804