IMPORTANCE OF DIFFERENT ATTRACTION FACTORS WITHIN SUMMER TOURIST DESTINATIONS FOR TOURISTS

Александар Ђорђевић, Бојан Зечевић, Игор Ковачевић

DOI Number
10.22190/TEME1703687D
First page
687
Last page
709

Abstract


Summer tourist destinations attract touristS for various attractions and developed product content. This paper focuses on how various attraction factors are important for tourists. The most used model for analysis of the attraction factors is the Ritchie Crouch model, that defines several attractions categories. The paper stars with a modified Ritchie Crouch model with basic attraction factors in the focus within summer destinations. These factors have been taken into consideration having in mind the specifics of summer destinations and their products. The research methodology is based on the AHP model Analytic Hierarchy Process)). In this model, each interviewee compares different alternatives, and in this case assesses the value of individual attraction factors for the decision making process about a summer destination. On the basis of the results, three segments have been identified, followed by testing the significance of the differences between attraction factors among the defined segments. After this, a hypothesis has been tested that there is a bigger difference among the segments defined according to attraction factors preferences than among the traditionally defined segments.


Keywords

attraction factors, summer destinations, tourists, segments, preferences.

Full Text:

PDF (Cрпски)

References


Ahide, D. (2005). Turismo y Competitividad en Venezuela: Una Aproximación a la Situación Actual Venezolana.

Al-Masroori, S,H. (2006). An exploratory study into managing value creation in tourism service firms: Understanding value creation phases at the intersection of the tourism service firm and their customers. Tourism Management, 51, 186-200.

Apostolakis,A and Jaffry, S. (2005). A Choice Modeling Application for Greek Heritage Attractions. Journal of Travel Research, Vol. 43, February 2005, 309-318.

Budayan, C., Dikmen, I., & Birgonul, M. (2009). Comparing the performance of traditional cluster analysis, self-organizing maps and fuzzy c-means method for strategic grouping. Expert Systems with Applications, 36.

Buhalis, Dimitrios (2000), "Marketing the competitive destination of the future," Tourism Management, 21 (1), 97-116.

Saarenvirta, G. (1998). Mining customer data: A step-by-step look at a powerful clustering and segmentation methodology. DB2 Magazine Online, 3.

Cracolici, M. Francesca & Nijkamp, Peter. (2005). "Attractiveness and Effectiveness of Competing Tourist Areas: A Study on Italian Provinces," Serie Research Memoranda 0009, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.

Chen, C. (2006). Applying the Analytical Hierarchy Process (AHP) approach to convention site selection, Journal of Travel Research, 45, 167-174.

Chou, T., Hsu, C. & Chen, M. (2008). A fuzzy multi-criteria decision model for international tourist hotels location selection. International Journal of Hospitality Management 27(2):293-301 • June 2008.

Croes, R. and Kubickova, M. (2013). From potential to ability to compete: Towards a performance-based tourism competitiveness index. Journal of Destination Marketing & Management. Volume 2, Issue 3, October 2013, Pages 146–154.

Crouch, G.I. and Ritchie J.R.B. (1999) Tourism, competitiveness, and societal prosperity. Journal of Business Research 44: 137–152.

Crouch, G.I. and Ritchie J.R.B. (2010). A model of destination competitiveness/ sustainability: Brazilian perspectives. Public Administration Review (RAP), rio de Janeiro 44(5):1049-66, Set./out. 2010.

Crouch, G.I. (2011). Destination Competitiveness: An Analysis of Determinant Attributes. Journal of Travel Research January 2011 vol. 50 no. 1 27-45.

Deng, J., King, B. & Bauer, T. (2002) .Evaluating natural attractions for tourism. Annals of Tourism Research 29(2):422-438. April.

Domínguez, V., Darcy, S. & Gonzales, E. (2015)- Competing for disability tourism market – a comparative exploration of the factors of accessible tourism competitiveness in Spain and Australia Tourism Management 47 (2015) 261-272.

Dwyer, L., & Kim, C. W. (2003). Destination competitiveness: Determinants and indicators. Current Issues in Tourism.

Goddner, C. R., Ritchie, J. R. B. and Mcintosh, R. W. (2000). Tourism Principles, Practices, Philosophies (8 ed.). Canada: Jolm Wiley & Sons.

Hassan, Salah S (2000), "Determinants of Market competitiveness in an environmentally sustainable tourism Industry," Journal of Travel Research, 38 (February), 239-45.

Hill, T.H. (2000). Investigating cognitive distance and long houl destinations. Tourism Analysis 2000 Vol. 5 No. 2/4 pp. 83-90.

Hu, Y and Ritchie, J.B. (1993). Measuring Destination Attractiveness: A Contextual Approach. Journal of Travel Research October 1993 vol. 32 no. 2 25-34.

Huang, Y. & Bian, L. (2009). A Bayesian network and analytic hierarchy process based personalized recommendations for tourist attraction over the Internet. Expert Systems with Applications 36(1):933-943 • January 2009.

Hsu, T., Tsai, Y. & Wu, H. (2009). The preference analysis for tourist choice of destination: A case study of Taiwan. Tourism Management 30(2):288-297 • April 2009.

Jang, S.C., Morrisona, M.A. and O’Learyb, J. (2002). Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments. Tourism Management 23 (2002) 367–378.

Lee, C.F and King, B. (2006). Assessing destination competitiveness: an application to the hot springs tourism sector. Tourism and Hospitality Planning & Development 3(3): 179–197. (Lee and King, 2006: 184).

Mayo, E & Jarvis, L. (1981). The psychology of leisure travel. Boston, CBI Publishing.

McGehee, N.G., Loker-Murphy, L. & Uysal, M. (1996). The Australian international pleasure travel market: Motivations from a gendered perspective. The Journal of Tourism Studies. 7 (1), 45-47.

Medjoudj, A. Laifa and D. Aissani, Decision making on power customer satisfaction and enterprise profitability analysis using the Analytic Hierarchy Process, International Journal of Production Research Vol. 50, No. 17, 1 September 2012, 4793–4805.

Meltem Caber, Tahir Albayrak and Kurt Matzler. (2012). Classification of the destination attributes in the content of competitiveness (by revised importance-performance analysis). 2012. Journal of Vacation Marketing 18(1) 43–56.

Morrison, A.M. (1996). Hospitality and travel marketing (2 ed.). New York: Delmar Publishers.

Murphy, Pritchard, & Smith, The destination product and its impact on traveller perceptions - A means-ends model and synthesis of evidence, 2000, Tourism Management, Volume 21, Number 1, 1 February 2000, pp.43-52(10)p. 44.

Rudez,N., Sedmaki, H.G. and Bojnec, S. (2013). Benefit Segmentation of Seaside Destination in the Phase of Market Repositioning: the Case of Portorož. Int. J. Tourism Res. 15, 138–151.

O'Cass, A., & Sok, P. (2015). An exploratory study into managing value creation in tourism service firms: Understanding value creation phases at the intersection of the tourism service firm and their customers. Tourism Management, 51, 186-200.

Onofri, L. and Nunes, P (2013). Beach lovers and greens. Ecological Economics 88 (2013) 49-56.

Jang, S.C., Morrisona, M.A. and O’Learyb, J. (2002). Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments. Tourism Management 23 (2002) 367–378.

Prentice, R. (2001). “Experiential Cultural Tourism: Museums and the Marketing of the New Romanticism of Evoked Authenticity.” Museum Management and Curatorship 19 (1): 5-26. Richards, G. (1996). Cultural Tourism in Europe. Wallingford: CAB International.

R. Medjoudj, A. Laifa and D. Aissani. (2012). Decision making on power customer satisfaction and enterprise profitability analysis using the Analytic Hierarchy Process,International Journal of Production Research Vol. 50, No. 17, 1 September 2012, 4793–4805).

Saaty, L.T., (2006). Fundamentals of decision making and priority theory with the analytic hierarchy process. 2nd ed. (Vol. VI of the AHP series). Pittsburgh: RWS Publications.)

Sarabia, F. y J.L. Munuera. 1994. "Concepto y usos de la segmentación de mercados: una perspectiva teórica y práctica”. Información Comercial Española 727: 111-124.

Swarllrooke, J. and Homer, S. (1999). Consumer Behaviour In Tourism. London: Butterworth-Hienemann.

Vengesayi, S. (2003). A conceptual model of tourism destination competitiveness and attractveness. ANZMAC 2003 Conference Proceedings Adelaide 1-3 December 2003.

Uysal, M., & Jurowski, C. (1993). An empirical testing of the push and pull factors of tourist motivations.Visión Gerencial Volume 4, Issue 2, Pages 133-150.

Yannopoulos, P., & Rotenberg, R. (1999). Benefit segmentation of the near-home tourism market: The case of upper New York state. Journal of Travel and Tourism Marketing, 8(2),41–55.




DOI: https://doi.org/10.22190/TEME1703687D

Refbacks

  • There are currently no refbacks.


Print ISSN: 0353-7919
Online ISSN: 1820-7804