IMPORTANCE OF DIFFERENT ATTRACTION FACTORS WITHIN SUMMER TOURIST DESTINATIONS FOR TOURISTS
Abstract
Summer tourist destinations attract touristS for various attractions and developed product content. This paper focuses on how various attraction factors are important for tourists. The most used model for analysis of the attraction factors is the Ritchie Crouch model, that defines several attractions categories. The paper stars with a modified Ritchie Crouch model with basic attraction factors in the focus within summer destinations. These factors have been taken into consideration having in mind the specifics of summer destinations and their products. The research methodology is based on the AHP model Analytic Hierarchy Process)). In this model, each interviewee compares different alternatives, and in this case assesses the value of individual attraction factors for the decision making process about a summer destination. On the basis of the results, three segments have been identified, followed by testing the significance of the differences between attraction factors among the defined segments. After this, a hypothesis has been tested that there is a bigger difference among the segments defined according to attraction factors preferences than among the traditionally defined segments.
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DOI: https://doi.org/10.22190/TEME1703687D
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