EDUCATIONAL FRANCHISING AS A STRATEGY FOR INTERNATIONALIZATION OF EDUCATION

Сузана Стефановић, Милица Станковић

DOI Number
-
First page
855
Last page
872

Abstract


The education becomes a necessity, rather than an option. In addition, the competition in the knowledge and education market is increasingly stronger. In this respect, educational institutions begin to operate as entrepreneurial organizations, with a strong tendency towards the internationalization of their business activities. Educational franchises become global trend, bearing in mind that they are focused not only on achieving business goals, but also on achieving social goals, such as education and dissemination of knowledge. Despite numerous literature about franchising, the field of educational franchising is still insufficiently researched. The aim of the paper is to point out the importance of educational franchising and its role in the internationalization of education, both in the sector of formal and in the sector of non-formal education, and to determine the influence of internal factors from the domain of age, size and areas of providing educational services on the internationalization of educational franchises.


Keywords

educational franchising, internationalization, internal factors, franchisee, franchisor

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