THE ROLE OF CHILDREN IN FAMILY VACATION DECISION-MAKING PROCESS

Slavica Tomić, Ksenija Leković, Dražen Marić, Nikola Paskaš

DOI Number
-
First page
661
Last page
677

Abstract


The aim of this paper is to point to an additional segment that is practically absent from tourism literature and research – children and their role in family decision-making process. Family vacation is categorized as a “child-centred” product because many children are encouraged to participate in the family vacation decision-making process. The paper analyses the influence of children’s gender and age, as well as the amount of monthly income and family structure on the decision making process when purchasing family travel. To this end, four hypotheses were set, which were tested by Mann-Whitney U test, Spearman’s rank correlation and Kruskal-Wallis test. The research was conducted on the sample of - 301 respondents – parents of children consumers aged up to 12 from the territory of Serbia.


Keywords

children, consumer, family vacation, family travel purchase, decision-making process, tourist market.

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