Marija Lakićević, Marija Kostić, Snežana Milićević

DOI Number
First page
Last page


The focus of the research presented in the paper is the method for evaluating and assessing tourism events and its applicability which is illustrated with the visitors’ assessment of the Festival of pop music in Vrnjačka Banja (the Festival). The primary data collected for the purpose of the Festival evaluation were gathered by survey method on a sample of 200 respondents, who were classified into two groups, locals and other visitors, and asked to assess the given criteria. The paper aims at using evaluation for improving the Festival development with the ultimate goal of improving the quality of the very event, which would influence an increase in the number of visitors to the Festival, i.e. tourist destination. The research results confirm the employed method to be useful for the evaluation of tourism events.


Vrnjačka Banja, tourism event, festival, tourist destination, evaluation.

Full Text:



Arcodia, C., & Whitford, M. (2006). Festival attendance and the development of social capital. Journal of Convention and Event Tourism, 8(2), 1–18. doi:10.1300/J452v08n02_01

Backman, K., Backman, S., Uysal, M., & Sunshine, K. (1995). Event Tourism: An Examination of Motivations and Activities. Festival Management and Event Tourism, 3(1), 15-24.

Berridge, G. (2007). Events design and experience, second edition. Butterworth-Heineman: Elsevier, Oxford.

Carlsen, J., Getz, D., & Soutar, G. (2000). Event Evaluation Research, Event Management, 6(4), 247-257. doi:10.3727/152599500108751408

Duffy, M. (2000). Lines of drift: festival participation and performing a sense of place. Popular Music, 19 (1), 51-64.

Getz, D., & Page, S. (2016). Progress and prospects for event tourism research. Tourism Management, 52, 593-631. doi:10.1016/j.tourman.2015.03.007

Getz, D. (2010). The nature and scope of festival studies. International Journal of Event Management Research, 5 (1), 1-47.

Getz, D. (2008). Event tourism: Definition, evolution and research. Tourism Management 29(3), 403-428. doi:10.1016/j.tourman.2007.07.017

Getz, D. (2007). Event Studies: Theory, research and policy for planned events. Butterworth-Heineman: Elsevier, Oxford.

Getz, D. (2004). Geographic perspectives on event tourirism in A. Lew, Hall and A. Williams (eds.) A Companion to Tourism (410-422). Oxford: Blackwell Publishing.

Gibson, C., & Connell, J. (2012) Music Festivals and Regional Development in Australia, London: Routledge. doi:10.4324/9781315596778

Gibson, C., & Connell, J. (2003). ’Bongo Fury’: Tourism, Music and Cultural Economy at Byron Bay, Australia, Tijdschrift voor Economische en Sociale Geografie, 94(2), 164-187. doi:10.1111/1467-9663.00247

Grunwell, S. S., Ha, I., & Martin, B. S. (2008). A comparative analysis of attendee profile at two urban festivals. Journal of Convention & Event Tourism, 9(1), 1–14. doi:10.1080/15470140802104516

Hade, A., Jago, L., & Deeery, M. (2003). An agenda for special event research: lessons from the past and directions from the future, Journal of Hospitality and Tourism Management, 10, 1-14.

Hrabovski Tomić, E., & Milićević, S. (2012). Razvoj turizma Vrnjačke Banje na principima održivog razvoja [Sustainable development principles in the development of the Vrnjačka Banja tourism], Teme, 36(2), 755–771.

Isar, R.F. (1976). Culture and the arts festival of the twentieth century. Cultures, 3, 125–145.

Janjić, J. (2009). Razvoj i primena metoda za vrednovanje i ocenjivanje turističkih manifestacija [The development and application of methods for tourism event evaluation and rating], master thesis, Faculty of Technical Sciences Čačak, University in Kragujevac.

Li, X., & Patrick, J. (2005). A review of festival and event motivation studies. Event Management, 9, 239-245. doi:10.3727/152599506776771526

Long, P., Robinson, M., & Picard, D. (2004). Festivals and Tourism: Links and Developments. In P. Long & M. Robinson (Eds.), Festivals and tourism: Marketing, Management, and Evaluation (1–14). Sunderland, England: Business Education.

Mcdowall, S. (2011). The Festival in My Hometown: The Relationships Among Performance Quality, Satisfaction, and Behavioral Intentions, International Journal of Hospitality & Tourism Administration, 12, 269–288. doi:10.1080/15256480.2011.614528

Panfiluk, E. (2015). Impact of a Tourist Event of a Regional Range on the Development of Tourism, Procedia - Social and Behavioral Sciences, 213, 1020-1027. doi:10.1016/j.sbspro.2015.11.520

Quinn, B. (2010). Arts festivals, urban tourism and cultural policy. Journal of Policy Research in Tourism, Leisure and Events, 2(3), 264-279. doi:10.1080/19407963.2010.512207

Quinn, B. (2009). Festivals, events and tourism, in Jamal, & T. Robinson, M. (eds) The Sage Handbook of Tourism Studies (483-503). London:Sage.

Ruđičanin, B., & Topalović, O. (2008) Vrnjačka Banja na početku 21. veka. [Vrnjačka Banja at the beginning of the 21st century], Narodna biblioteka „Dr Dušan Radić”, Vrnjačka Banja.

Stanković, S. (2005). Vrnjačka Banja – 170 godina od prve naučne analize lekovite vode [Vrnjačka Banja – 170 years after the first scientific analysis of healing waters]. Glasnik srpskog geografskog društva, 85(2), 37–48. doi:10.2298/GSGD0502037S

Statistical Office of the Republic of Serbia. (2018). Oпштине и региони у Републици Србији [Municipalities and regions of the Republic of Serbia] Retrieved from

Strategija turizma Republike Srbije. (2005). [The strategy of tourism of the Republic of Serbia] Ministarstvo trgovine, turizma i usluga Republike Srbije, Beograd. Retrieved from

Vojinović, S. (2002). Banje i klimatska mesta Srbije. [Spas and climatic locations in Serbia], Geo, Beograd-Mladenovac.

Žižović, M., Đuričić, D., Nikolić, O. (2007). Jedan pristup ocenjivanju turističkih manifestacija. [An approach to evaluating tourism events]. U Zborniku radova: V Skup privrednika i naučnika SPIN'07: Inžinjering proizvodnje i usluga (189–193), Beograd.



  • There are currently no refbacks.

© University of Niš, Serbia
Creative Commons licence CC BY-NC-ND
Print ISSN: 0353-7919
Online ISSN: 1820-7804