MULTIMODALITY AND THE MIGRANT CRISIS IN SERBIAN NEWSPAPER CARTOONS
Abstract
Complementing a wide theoretical framework of cognitive linguistics (Lakoff & Johnson, 1980; Johnson, 1987; Charteris-Black, 2004; Benczes, Barcelona, & Ruiz de Mendoza Ibáñez, 2011) with multimodality (El Refaie, 2003; Forceville, 2009; Forceville & Urios-Aparisi, 2009; Bounegru & Forceville, 2011), the paper explores the role of pictorial and multimodal metaphors in structuring Europe’s migrant crisis in Serbian daily newspapers. The data collection for our analysis consists of twelve cartoons pertaining to the topic of migrant crisis published in daily newspapers Politika and Večernje novosti in 2015. The aim of our investigation is twofold: a) to determine how visual metaphors, independently or in a symbiosis with verbal metaphors, render two cognitive schemas – CONTAINMENT and MOVEMENT and the metaphors of WALL, HOUSE, JOURNEY, thus contributing to the conceptualisation of the major participants in the migrant crisis; and b) to reveal how visual and/or verbal modalities of metaphor and other cognitive instruments convey an axiological value and more or less covert ideological stances.
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DOI: https://doi.org/10.22190/TEME1702371D
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