ИЗГРАЂЕНОСТ ТРОШКОВНО-СЕНЗИТИВНЕ КУЛТУРЕ У ПРЕДУЗЕЋИМА У РЕПУБЛИЦИ СРБИЈИ/ THE DEGREE OF DEVELOPMENT OF COST-SENSITIVE CULTURE IN ENTERPRISES IN THE REPUBLIC OF SERBIA
Abstract
Апстракт
Континуиран захтев тржишта за ниским трошковима истиче се како у литератури, тако и у пракси. Зато се у овом раду истражује степен изграђености трошковно-сензитивне културе у предузећима у Републици Србији (РС). Основна карактеристика ове културе је континуирана редукција трошкова, а она посебно добија на значају за време кризе. Емпиријско истраживање се реализује преко четири истраживачка питања, а општи закључак је да је трошковно-сензитивна култура у предузећима у РС у фази изградње. Примена предложених мера би допринела бржој изградњи.
Кључне речи: трошковно-сензитивна култура, редукција трошкова, глобална економска криза, TCM концепт, TQM концепт
Abstract
The continuous market demand for low costs is emphasized both in literature and in practice. Therefore, this paper explores the degree of development of cost-sensitive culture in enterprises in the Republic of Serbia (RS). The basic characteristic of such culture is the continuous cost reduction, which is especially important during a crisis. Empirical research is conducted through four research question, and the general conclusion is that cost-sensitive culture in enterprises in the RS is still under construction. Application of the proposed measures could contribute to a faster development of such culture.
Key words: cost-sensitive culture, cost reduction, global economic crisis, TCM concept, TQM concept
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