БОЦР МОДЕЛ ЗА ПОДРШКУ ОДЛУЧИВАЊУ У УНИВЕРЗИТЕТСКИМ СПИНОФ ПОДУХВАТИМА/BOCR MODEL FOR SUPPORT TO STRATEGIC DECISION IN UNIVERSITY SPIN-OFF ENTERPRISE
Abstract
У раду се анализирају карактеристике универзитетских спиноф предузећа и могућност унапређења процеса доношења стратегијских одлука у условима неизвесности и комплексности. Резултати се заснивају на студији случаја Лабораторије за ћелијску и молекуларну биологију Природно-математичког факултета Универзитета у Крагујевцу. Изворни подаци су прикупљени из интервјуа са управником Лабораторије, из разговора са запосленима у Лабораторији, као и из материјала за акредитацију Лабораторије. С обзиром нa то да се ради о комплексном проблему вишекритеријумског одлучивања, примењен је тзв. БОЦР модел (benefits, oportunities, costs, risks), чију теоријску основу чини Аналитички мрежни процес (АМП), као метод за подршку одлучивању у условима неизвесности.
Кључне речи: универзитет, спиноф, стратегија, вишекритеријумско, евалуација, избор, аналитички мрежни процес.
This paper analyzes the features of university spin-off companies and possibility of improving the process of making strategic decisions in conditions of uncertainty and complexity. The results are based on the case study done by the Laboratories for Cell and Molecular Biology, Faculty of Science, University of Kragujevac. The original data were collected from interviews with the lab director, from conversations with the employees in the laboratories and the materials for the accreditation of laboratories. Given that this is a complex issue, for decision making the BOCR model (benefits, costs, oportunities, risks) was applied, whose theoretical basis is the analytical network process (AMP), as a method for decision making under uncertainty.
Key words: university spin-off strategy, multiple criteria, evaluation, selection, analytic network process.
Keywords
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