БИХЕВИОРАЛНА ЕКОНОМИЈА: НОВИ ПРИСТУП ОСМИШЉАВАЊУ ПАТЕРНАЛИСТИЧКЕ УЛОГЕ ДРЖАВЕ У ЕКОНОМИЈИ/BEHAVIORAL ECONOMICS: THE NEW APPROACH TO DESIGNING THE PATERNALISTIC ROLE OF THE STATE IN THE ECONOMY

Драган Петровић

DOI Number
-
First page
345
Last page
360

Abstract


The idea about the significance of the psychological dimension of human behavior is not new and it has existedin the social sciences since long time ago. In accordance with this,this paper attempts to base economic analysis on psychological research, which is manifested in economic theory through the affirmation of behavioral economics. The paper emphasizes the importance of ‘new behavioral economics’, which, on the basis of rejecting the concept of maximizing rationality, opens a new dimension of understanding of the justification of government interference in the sphere of economy and society. In relation to this,the paper discusses the implementation of paternalistic measures and interventions directed toward correcting and reducing numerous cognitive mistakes and psychological anomalies created during the realization of economic decision making.

Key words:         behavioral economics, economic rationality, ‘new paternalism’, behavioral failures, state paternalism in Serbia.

 

Апстракт

Идеја о значају психолошке димензије људског понашања није нова и међу друштвеним наукама постоји од давнина. У складу с тим имамо и настојања да се економска анализа постави на темељима психолошких истраживања, што свој облик испољавања у економској теорији поприма кроз афирмацију би­хе­ви­оралне економије. У раду се апострофира значај „нове бихевиоралне еко­но­мије“ која, на темељу оспоравања концепта максимизирајуће рационалности, отвара нову димензију разумевања оправданости мешања државе у сферу привреде и друштва. С тим у вези биће речи о потреби спровођења патерналистичких мера и интервенција усмерених на отклањање или редуковање бројних когнитивних грешака и психолошких аномалија насталих приликом реализације процеса економског одлучивања.

Кључне речи:   економска рационалност,бихевиорална економија, „нови патернализам“, бихевиорални пропусти, државни  патернализам у Србији


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