INTERNET SOCIAL NETWORKS AND TRADITIONAL MEDIA
Abstract
The aim of this paper is to present the ways and forms in which traditional media have adapted to the digital world, primarily to the Internet social networks and the interactive possibilities provided by them. The research question is: do and to what extent the traditional media use the opportunities offered by social media. During the search for the answer to this question, the results of this academic research and the results obtained from the in-depth interviews with the editors of the web sites of the six leading traditional media in Serbia carried out by the author of this paper were analyzed. The conclusion is that traditional media use social networks predominantly to promote their online editions, and that those media which want to be influential in this filed use social network sites as a source of information and generate a new genre - a live blog.
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Interviews
Brkić, Gordan, editor-in-chief of Internet portal Danas.rs, personal communication, 12th June 2015.
Gligorijević, Jovana, assistant to editor-in-chief of Vreme, personal communication, 19th June 2015.
Jelić, Ivan, technical director of B92.net, personal communication, 19th June, 2015.
Obradović, Ljubiša, the editor-in-chief of the Internet portal RTS.rs, personal communication, April 28th, 2015.
Simonović, Veselin, CEO, Blic, personal communication, 29 th April, 2015.
Trklja, Nikola, general secretary in the daily Politika, personal communication, 11th June 2015.
All interviews were conducted in Belgrade within the research for the doctoral dissertation of Anka Mihajlov Prokopović, “Transformation of traditional media in a new technological environment”.
DOI: https://doi.org/10.22190/TEME1804081M
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